The challenge
A small agency sold gamification for workplace programs, product launches and training. Most buyers had never heard of it, so every message had to teach as well as ask.
What we did
- Contacted 10,000+ decision makers in marketing, education, training teams, employee engagement and retention over 16 months at a steady daily pace, each one checked by a person.
- Ran webinar and event campaigns so prospects could see gamification before buying it.
- Refreshed subject lines and LinkedIn copy often, and added hand-recorded LinkedIn voice notes.
- Reached10,000+ decision makers in four markets
- Accepted21.32% of LinkedIn invitations
- Replied29.68% of connections wrote back
- Qualified78 sales qualified leads
- Opportunities67 opportunities
What worked
Webinars did the explaining, so the messages could stay short.
What slowed results, and what we changed
What slowed it
Most buyers had never heard of gamification, so a short message could not explain it.
What we changed
Webinars and events showed it working, and subject lines and LinkedIn copy were refreshed often.
Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.