Book a call

Everything it takes to book the meeting. Planned with you, run by us.

We agree the plan with you, do the work, and you take the calls. Or we build the system and hand it over.

What we mean by Honest Outbound.

  • Research first.
  • Written by a person.
  • One clear question.
  • Nobody goes cold.
  • Numbers we can prove.
Research first
We read the company news, the person's role and their recent posts before we write a word.
Written by a person
No templates with a first name swapped in. Each first message is written for one reader and checked by a project manager.
One clear question
No hard sell, no link, no pressure in the first message. Just a real question worth answering.
Nobody goes cold
We keep engaging with each prospect's posts and company news, week after week, so the conversation stays warm.
Numbers we can prove
We report what happened, including what did not work. You see every message we send and your feedback shapes the next ones.
Numbers we can proveFrom the case studies
28.8%median reply rate to accepted connections61 LinkedIn campaigns
469qualified leads in 16 monthsMarketplace, Germany
34.4%WhatsApp reply rate on 925 messagesFreight software, Southeast Asia
91opportunities in a year, 126% of the targetConsulting, Malaysia
137qualified leads from 10,225 hand-checked prospectsSustainability, Malaysia

In case studies, client names stay private. Every figure comes from the campaign's own report.

Nine services. Open one.

What is included, what we build it with, and what it looks like when it runs. Lead research and a written plan come with every retainer.

Profile setup, warm engagement, hand-written first messages, follow-ups with a reason, and every reply handled the same day. Add two posts a week in your voice, so buyers know your name before the message lands.

How it runs

Profile and posts
your profile tidied so a buyer who checks it sees who you help; two posts a week in your voice, approved by you
List
built by role, company and a recent signal; a person checks every profile is real and still in the role
Warm-up
we view their profile and like a recent post before the invite, and keep invites inside LinkedIn's weekly limits
First message
short, with one question, written for that person; a person reads it before it goes
Follow-ups
only with a new reason: a post of theirs, company news or a change in role
Replies
answered the same day in your voice; calls go straight into your calendar
Every week
invites, acceptances, replies and meetings, in a short report

Tools

Sales Navigator
finds the right people by role, company and signal
Clay
enriches each prospect from 150+ data sources
HeyReach
sends across accounts inside LinkedIn's limits
Claude
research and first drafts; a person finishes every message

Median 28.8% reply rate to accepted connections, across 61 of our founder's campaigns.

HR Director · Saudi ArabiaLinkedIn
Signal
Two new campuses listed for 2026
Research
Headcount up 76% in two years · Dubai campus opened 2025
Human check
Profile real · still in role · decides on leadership training
Checked by
Project manager, before sending
Our founder, for the clientAs new campuses open, how do you choose and prepare the people who will lead the teams there?Question from a 289-character message · 8:42 PM · Seen
HR Director…the service offered is something we are looking for in near future. Can you please share the company profile and leadership courses?Reply · 9:56 PM, the same evening
Our founderHappy to share the company profile and our leadership programmes. Which email should I send them to?10:21 PM
HR DirectorHer work email · 11:45 PM · meeting in progress
First message and replyRedacted, from the campaign record

Separate sending domains so your main one stays safe, a two-week warm-up, verified contacts, short emails with one question, and replies handled the same day.

How it runs

Domains
separate sending domains that look like yours, so your main domain is never at risk
Setup
SPF, DKIM and DMARC on every domain, so Gmail and Outlook can trust the mail
Warm-up
two weeks of warm-up on every inbox before the first real email
List
every address verified before it goes in; risky and catch-all addresses are left out
Sending
short plain emails with one question and no links, a small number from each inbox each day
Replies
answered the same day; anyone who asks us to stop is removed at once
Every week
sent, replies and meetings, plus the health of each domain

Tools

Smartlead
sending, strongest on inbox placement
Instantly
sending, fastest to launch
lemlist
LinkedIn and email in one sequence
BetterContact
finds work emails across many providers
ZeroBounce
cleans every list before we send
Google Postmaster
watches your sender reputation with Gmail

469 qualified leads over 16 months for a German marketplace, on LinkedIn, email and WhatsApp.

Read that case
Inbox
Sent · Saif, for Tue 09:12
Who runs onboarding for the Riyadh hires?

Saw the fourteen open roles in Riyadh. When a team grows that fast, who decides how the new managers are prepared? One question, no deck.

HR DirectorRe: Who runs onboarding for the Riyadh hires?16:40

That would be me. Send a little on how you work and let's find twenty minutes next week.

DeliverabilityWarm-up finished, day 14 of 1411:05
Campaign logTuesday: 18 first emails checked and sent09:30
PostmasterSender reputation: highMon
How a first email readsSample, in our house style

For the GCC and Southeast Asia, where business runs on WhatsApp. For buyers who have not replied on LinkedIn or email: we find their number, check it is on WhatsApp, and ask before we share anything. Sent from a WhatsApp Business number in your name.

How it runs

Who
people we have already written to on LinkedIn and email who have not replied
Number
found through paid data tools and business directories, then matched to the person
WhatsApp check
we confirm the number has an active WhatsApp account before writing
First message
says we connected on LinkedIn, that they may not be on it often, and asks if we can share a short note
Consent
nothing more is sent until they say yes; if they say no, we stop and log it
The note
one short message with one question, written by a person, sent in their working hours
Replies
answered the same day; calls booked straight into your calendar

Tools

WhatsApp Business
one number per client, with your company profile filled in
Data tools and directories
paid sources for the mobile number
Number check
confirms the number is on WhatsApp before we write

925 WhatsApp messages and a 34.4% reply rate in a Southeast Asian freight campaign.

Read that case
onlinetyping…BusinessWhatsApp
No reply on LinkedIn or email yet
Today
Hi , Saif here from .We connected on LinkedIn and I sent you a couple of messages there. You might not be on LinkedIn much, so I thought I'd try here.Can I share a short note about the Johor warehouse? If this isn't the right place, just say so and I won't message again.14:02
Sure, go ahead.14:26
Thanks. Saw the second site in Johor is opening soon. Who is planning the team for it? Happy to share how similar teams set this up, on a twenty-minute call. Thursday at 3?14:29
Thursday 3pm works. Send the invite.14:41
Call: the Johor warehouseThu 8 Oct · 15:00 to 15:20 MYTGoogle Meet · invite sent by email14:43
Contact recordSample
LinkedIn
Connected · 2 messages, no reply
Email
2 emails, no reply
Number
From a data provider · on WhatsApp
Consent
Said yes to a note
Status
Call booked · Thu 15:00
Asking first on WhatsAppSample, in our house style

Prospects who do not reply are not dropped. We like and comment on their posts, follow their company news and follow up only with a reason. Every reply is answered the same day. Some of our best replies come in week three or four.

How it runs

Who
everyone who accepted but did not reply, and anyone who went quiet after a first reply
Engage
we like and comment on their posts in your name, only when there is something real to say
Watch
company news, new roles, hiring and funding, each noted as a signal on their record
Follow-up
only when there is a new reason, never just to bump the thread
Other channels
a short email, or WhatsApp where they have agreed to it, if LinkedIn goes quiet
Replies
answered the same day, even when they come in week four
Log
every touch in your CRM, so you can see the whole history before a call

Tools

LinkedIn
where the engagement happens, in your name
HeyReach
keeps the follow-up timing across accounts
HubSpot or Pipedrive
every touch logged in your CRM
Why prospects go quiet, and how we keep them warm
Nurture logDay 26 of 28
DayActionWhy
Mon 1InvitedNote on their post about port delays
Wed 3LikedTheir post on hiring in Penang
Fri 5Accepted
Sat 6SentFirst message, one question
Tue 9CommentedCompany news: Penang site opens Q4
Fri 12Followed upReason: the Penang opening
Mon 15LikedTheir comment on a peer's post
Thu 18CommentedTheir post on customs clearance
Tue 23NotedSignal: a new COO announced
Wed 24Followed upReason: the new COO
Thu 25Replied“Let's talk next week.”
Fri 26BookedCall, Tuesday 11:00
One prospect, four weeksA typical log, details changed

Paid LinkedIn ads, shown only to the people your outreach writes to. We upload your target account list, so the ads reach those companies and the roles that buy from you. They see your name in their feed before the first message and again after it, so the message comes from a name they already know.

How it runs

Audience
your target account list uploaded to LinkedIn, then narrowed by job title, seniority and market
Ads
Document Ads they can read in the feed, Thought Leader Ads from your founder's own posts, and Lead Gen Forms that fill in from their profile
Retargeting
a second round for people who opened a form, read a document or visited your site
Budget
you set it; we pace it each day and move it to the ads that bring leads
Every week
a short report: companies and job titles reached, clicks, leads and cost per lead
Handoff
every new lead goes to the outreach list the same day, so a person writes to them next

Tools

LinkedIn Campaign Manager
audiences, ads, budget and reporting
Matched Audiences
your account list and retargeting as ad audiences
LinkedIn Insight Tag
counts site visits and sign-ups that come from the ads
HubSpot or Pipedrive
every lead logged in your CRM
LinkedIn · Feed
Your company4,812 followersPromoted

Buyers ask us the same five questions before they ever talk to sales. Here are our answers, in eight pages.

Your company · GuideFive questions buyers ask first8 pages
Question 1 of 5How long until we see it working?Most teams see the first results in week three. Here is the plan, week by week.
Page 1 of 8Unlock the full guide
LikeCommentRepostSend
Campaign ManagerSample
AudienceYour target account list
1,200 companies uploaded14,300 people matched

Heads of operations and COOs · Singapore, Malaysia, UAE

Impressions
48,210
Clicks
318
CTR
0.66%
Spend
$2,990
Leads
22
Cost per lead
$136

22 leads added to the outreach list the same day

Your ad in their feed, and the reportSample numbers

Some offers are hard to explain in a short message. A webinar shows the idea working, and gives our outreach a real reason to write: an invitation, not a pitch. After it, everyone who joined or missed it gets a message about what they saw.

How it runs

Topic and speaker
one buyer problem, agreed with you; your founder or an expert on your team presents
Event page
a LinkedIn Event on your company page, with a sign-up form that fills in from their profile
Invitations
personal invites to your buyer list on LinkedIn and email, starting two to three weeks before
Reminders
the day before and the hour before
On the day
you present, we run the room: questions, chat and the recording
Follow-up
the next morning, one message to each person: what they asked if they joined, the recording if they missed it
Every week
invites, sign-ups, show-up rate, replies and meetings, logged in your CRM

Tools

LinkedIn Events
the event page, sign-up form and attendee list
LinkedIn and email outreach
personal invites to your buyer list
Your webinar platform
LinkedIn Live, Microsoft Teams or the one you already use
HubSpot or Pipedrive
every sign-up and follow-up logged

78 sales qualified leads and 67 opportunities in 16 months for a Singapore agency. Webinars and events did the explaining, so the messages could stay short.

Read that case
EventsEnded
Thu 16 Oct · 15:00 SGT · Online How training teams make a new programme stick By Your company · Speaker: your founder
212 registeredRegister
  1. Invites1,400 personal invites on LinkedIn and email
  2. RemindersDay before and hour before, 212 each
  3. Live94 of 212 joined · recorded
Follow-up, next morningEvery name, one message each
Head of L&DAttended

You asked about running a pilot. Here is the one-page plan from the demo.

QueuedSentReplied
HR DirectorMissed

Here is the recording, and the one slide most people asked about.

QueuedSent
Training ManagerAttended

You stayed for the demo. Worth trying with your sales team first?

QueuedSent
COOMissed

The recording is 40 minutes. Worth a look before your Q1 plans?

QueuedSent
One webinar, from invite to follow-upSample numbers

Your outbound system built with Claude Code in your own accounts over two weeks: research agents, data enrichment, message drafts for your team to finish, follow-up timing, CRM sync and reporting. Then handed over with written steps, a recorded walk-through and a live session. You pay the tools directly. We charge a one-time build fee, nothing monthly.

How it runs

Map
one call to see how you find, research and contact buyers today, and agree what to automate first
Accounts
everything set up in your own accounts, so you own the tools, the data and the code
Build
research agents, enrichment, message drafts, follow-up timing and CRM sync, built with Claude Code
Test
run on a small batch of real prospects, with every output checked by a person before it goes live
Handover
written steps, a recorded walk-through and a live session with your team
After
your team runs it; every draft still goes to a person to finish before it is sent

Tools

Claude Code
builds and runs the agents
Clay and Apollo
data and enrichment
HeyReach and Instantly
sending
HubSpot or Pipedrive
the pipeline, in your account
fable checkdone
$ fable check --row 418
research  reading site, LinkedIn page, last 3 posts … done
signal    new COO announced 23 Sep · Penang site opens Q4
person    real profile · in role since 2024 · decides on software
draft     “Congrats on the Penang site. As it opens, who
          owns getting the new team onto the system?”
          271 chars · one question · no link
check     project manager: approved, one edit ✓
log       row 418 written to the campaign sheet
$
The checker, one prospectReplay, names withheld

When buyers go looking instead, we help you show up: Google search, Google's answer box and AI assistants. Pages that answer real questions in plain words, the technical basics done right, and the same facts about you across the web. A new service, offered on its own or alongside outbound. Ask on a call.

How it runs

Questions
the real questions your buyers ask, taken from sales calls, search data and AI answers
Pages
one clear page per question, with the answer in the first lines, in plain words
Technical
fast pages, clean structure and schema markup, so Google and AI crawlers can read every page
Facts
the same name, services and facts on your site, LinkedIn and directories, so AI tools describe you correctly
Mentions
your name on trusted sites that Google and AI assistants draw on
Every month
where you rank, which answers quote you, and what ChatGPT, Gemini, Perplexity and Claude say about you

Tools

Google Search Console
how Google finds, reads and ranks your pages
Ahrefs or Semrush
what buyers search for and who ranks for it
ChatGPT, Gemini, Perplexity and Claude
we ask them your buyers' questions and track what they say

Brand, video editing, decks, websites, apps and software, built in-house and handed over to you.

How it runs

Brief
one call to agree what it is for, who it is for and what done looks like
Design
you see the design first and give feedback before anything is built
Build
built in-house, fast on every screen, phones included
Review
you check it on a live preview link and we fix what you flag
Handover
files, logins and a short guide, all in your name
Timing
websites in 1 to 3 weeks, a landing page in one week, decks in 3 to 5 days
See what we build
Websites Decks Video editing Apps Brand

AI finds and sorts. A person decides and writes.

Every message starts from research, gets checked by a project manager, and changes with your feedback.

  1. FindAccounts that fit, from real signalsAI
  2. ResearchThe company, the person, the last three postsAI
  3. CheckReal, in role, the one who decidesPerson
  4. WriteOne message, for one readerPerson
  5. SendAfter a project manager approves itPerson
  6. ReplyAnswered the same dayReply

Most teams come to us from one of four places.

And the ones we work best with share four things. If this sounds like you, we should talk.

What we hear on the first call

“Every month I start from zero.”

The founder still doing all the selling

“They booked meetings, not deals.”

Burned by an agency

“We automated everything. Nobody answers.”

AI tools that stopped getting replies

“We don't know who to talk to there.”

Entering a new market

This is for you if

  • You sell to other businesses, and your offer already works.
  • You want more meetings without hiring a full sales team.
  • You care how your name looks in a buyer's inbox.
  • You would rather have ten good conversations than a thousand sends.
The founder still doing sales
You close well, but there is no time left to prospect. Pipeline comes in waves, and growth stops at what you can personally handle.
Burned by an agency
You paid a retainer and got volume: meetings with the wrong people and reports full of opens.
AI tools stopped working
You bought the tools or an AI SDR. Replies dropped, and your domain and LinkedIn account are now at risk.
Entering a new market
You are expanding into the GCC, Southeast Asia, Europe or Australia with no local network yet.

Questions we get on the first call.

Which service should I start with?

If your buyers are on LinkedIn, LinkedIn first. Add email when you need reach beyond your network, and WhatsApp in the GCC and Southeast Asia once a buyer knows your name. One channel on its own is fine; most clients start with one and add a second in month two. We say which on the review call.

Do you work in my industry?

Our founder's campaigns cover 30+ industries, from software to logistics to training. Check the case studies filter. If we have not worked in your niche, we say so on the call.

Who owns the lists and the data?

You do. Every prospect list and campaign record we build for you is yours when the engagement ends.

Do you use AI to write the messages?

AI does research, data work and drafts. A person finishes and a project manager checks every first message. Fully AI-written outreach gets fewer replies and more spam flags, so we do not send it.

How do you compare with an AI-first agency and a traditional one?
What we compareFable InLeadAI-first agency or AI SDRTraditional agency
Research on each prospectAI-researched, human-verifiedAutomated, shallowManual, slow
Who writes the first messageA person, for one readerAI at scaleA template
Every message checked by a personAlways, by a project managerRarelySometimes
LinkedIn, email and WhatsAppAll threeUsually emailUsually one
Time to first outreach7 daysOften the same weekOften a month or more
Clients per teamA small number, the same people all the wayDozens per podDozens per account manager
ReportingWhat worked and what did notDashboardsMonthly PDF
What if it does not work?

You see every message and a weekly report of what worked and what did not, so problems surface early. If the targets we agree on the call are not hit in the first 90 days, we re-work the campaign at no extra service fee.

Pick your channels. We will plan the rest.

Not sure which of the nine fits? In thirty minutes we look at your buyers and your market, and tell you which channels to start with and what the first month looks like.

Book a free Outbound Review WhatsApp us

30 minutes. You leave with a read on your target list, two of your first messages rewritten, and a straight yes or no on whether we can help.