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Case study 9 of 24

Lead generation agency, Singapore.

128 qualified leads and a 41.7% reply rate for a small agency that needed its own pipeline.

SingaporeSingapore, UK, UAE 128 qualified leads from August 2023 From the campaign's own report
Industry
Lead generation agency
Based in
Singapore
Target markets
Singapore, UK, UAE
Channels
LinkedIn, Email
Length
From August 2023

The challenge

A two-to-ten person agency served 50+ clients but could not find new ones at a steady pace. Cold email and Google Ads had stopped working, and the founder was spending time on outreach instead of on the business.

What we did

  1. Targeted C-level leaders, directors and owners at B2B services, consulting and startup companies in Singapore, the UK and the UAE.
  2. Ran several LinkedIn and event-based campaigns, each with its own hand-written copy for its audience.
  3. Sent weekly reports so the founder could change direction fast.
The campaign, stage by stageFrom the campaign report. Counts are bars on a log scale, rates are the steps between. Stages the report does not give are left out.
  1. Reached15,500+ decision makers in three countries
  2. Accepted28.4% of LinkedIn invitations
  3. Replied41.7% of connections wrote back
  4. Qualified128 sales qualified leads

What worked

Event campaigns gave people a reason to reply now. Four in ten who connected wrote back.

Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.

Selling into Singapore, the UK or the UAE? Let's look at it together.

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