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Case study 13 of 24

IT staff augmentation firm, Malaysia.

90 qualified leads and 66 opportunities in 8 months for high-ticket IT staffing.

MalaysiaSingapore, Malaysia, Indonesia, USA 90 qualified leads in 8 months From the campaign's own report
Industry
IT staff augmentation
Based in
Malaysia
Target markets
Singapore, Malaysia, Indonesia, USA
Channels
LinkedIn, Email
Length
8 months, renewed for 9 more

The challenge

A 200-person IT staffing firm had more skilled engineers than demand. It wanted to grow in Singapore and Malaysia and enter Indonesia and the USA, against bigger, better-known competitors.

What we did

  1. Researched the market and the buyers before writing a word.
  2. Wrote messages around the firm's real edge, not a generic staffing pitch.
  3. Nurtured leads carefully, because a $40,000+ decision needs trust first.
The campaign, stage by stageFrom the campaign report. Counts are bars to scale, rates are the steps between. Stages the report does not give are left out.
  1. Replied37.1% reply rate
  2. Qualified90 sales qualified leads
  3. Opportunities66 opportunities

What worked

High-ticket buyers were nurtured, not rushed. The client renewed for nine more months.

Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.

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