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Case study 12 of 24

Marketing consultancy, Spain.

90 qualified leads across the US, EU and LATAM for a boutique consultancy.

SpainUSA, EU, LATAM 90 qualified leads in 7 months From the campaign's own report
Industry
Marketing consultancy
Based in
Spain
Target markets
USA, EU, LATAM
Channels
LinkedIn, Email
Length
7 months

The challenge

A consultancy founded in 2010 had a leaky pipeline: seasonal dips, unclear digital strategy and churn. It needed steady conversations with decision makers in travel, tech and retail.

What we did

  1. Wrote separate messaging for travel, hospitality, food and beverage, sports, tech and SaaS.
  2. Targeted C-level executives, heads of marketing and IT managers across three regions.
  3. Blended hand-written outreach with AI-assisted research to keep volume up without losing the personal tone.
The campaign, stage by stageFrom the campaign report. Counts are bars on a log scale, rates are the steps between. Stages the report does not give are left out.
  1. Reached5,300+ prospects in three regions
  2. Accepted23% of LinkedIn invitations
  3. Replied18% of connections wrote back
  4. Qualified90 sales qualified leads

What worked

Each sector got its own copy. A travel executive and a SaaS founder got different messages, and both answered.

Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.

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