The challenge
A global real estate congress in Dubai needed C-suite attendees and award nominees from abroad, and kept hearing the same objections about timing and busy calendars.
What we did
- Sent personalised connection requests to CEOs, CMOs and VPs in real estate and property tech.
- Followed up on the value of attending: masterclasses, global networking and market insight.
- Handled objections directly, using early deadlines and early registration benefits.
- Reached2,005 LinkedIn invitations, plus 1,000 emails
- Accepted29.5% of invitations
- Replied23.5% of connections wrote back
- Qualified50 qualified leads, 46 on LinkedIn and 4 by email
- Meetings23 meetings
What worked
Answers to the common objections were ready before anyone raised them.
What slowed results, and what we changed
What slowed it
The same objections kept coming back: the timing, and calendars that were already full.
What we changed
Answers were written before the first message went out, with early deadlines and early registration benefits.
Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.