The challenge
A sustainability consultancy knew its craft, from carbon footprints to ESG reporting, but could not reach the right people in manufacturing, construction and transport.
What we did
- Mined data by hand to find CEOs, managing directors and sustainability officers.
- Chose each of 10,225 prospects for fit with the consultancy's services.
- Wrote each message around a real problem: carbon reports, ESG reporting or decarbonisation. Tested two versions throughout.
- Reached10,225 prospects, each picked for fit
- Accepted27.6% of LinkedIn invitations
- Replied49.6% of connections wrote back
- Qualified137 sales qualified leads
What worked
Every prospect was picked by hand for fit. Almost half of the people who accepted the connection wrote back.
Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.